Backpackers Offered ‘Hostel’ Takeover for Just £1

Backpackers Offered ‘Hostel’ Takeover for Just £1

Budget travellers will be ‘pounding’ the doors of Northern Ireland’s youth hostels to grab a fantastic offer to launch an exciting new website this week.

For the princely sum of £1 Hostelling International Northern Ireland (HINI) is offering a unique opportunity to stay in one of its beautiful locations.

This amazing offer is being made to celebrate the launch of HINI’s colourful new website, which provides up to date information about its high quality, budget accommodation located throughout Northern Ireland.

The £1 offers will be placed at random throughout the website to give lucky guests the chance to stay at Belfast, Whitepark Bay, Bushmills, Enniskillen and Newcastle Youth Hostels.

The website, which goes live this week, can be accessed on www.hini.org.uk, and includes a wide range of features that highlight the attractions of hostelling in Northern Ireland.

HINI Marketing Co-coordinator Karen White said: “Hostelling is becoming ever more popular with all types of people, including families and groups. It is an ideal way of meeting people and exploring an area without breaking the bank.

“With Northern Ireland becoming an increasingly popular tourist destination, our new website will help attract more people to this beautiful part of the world.

“Our objective is to make staying in our hostels as easy and accessible as possible,” she added.

Features of the new website will include:
• A Photograph slide show on each page of the site, which will be replaced with 6 short promotional DVD’s.
• An online Group Booking Enquiry Form to allow people to specify the details of their group booking query which will then be submitted to the relevant hostel.
• Live Hostelworld reviews fed into each individual hostel page.
• Special offers automatically feeding into the HINI Twitter page.
• New HINI Facebook page.
• Live weather information fed in from the BBC website.
• New branding with the Hostelling International colours (blue and orange).
• Membership offer: 50% off membership during December 2009 – 28th February 2010 on 1 year categories.

Coinciding with the website going online, HINI is launching a promotional DVD, which will provide information on all of its hostels in Armagh, Belfast, Bushmills, Enniskillen, Newcastle and Whitepark Bay.